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(YOST) Mark Yost ~ Tailgating, Sacks, and Salary Caps
 
Author ~ Mark Yost
Title ~ Tailgating, Sacks, And Salary Caps: How The NFL Became The Most Successful Sports League In History
Edition ~ First American Edition with complete number line
ISBN ~ 9781419526008
Publisher ~ Kaplan Publishing
Published ~ Oct 2006
Language ~ English
Pages ~ 354
Format ~ Hardcover
Condition ~ Very Good
Unusual creasing to dust jacket. Please see pictures for details
Categories ~  #Finance #Business #Crime  #Journalism #Politics #Sport #Book #NonFiction #FirstEdition #MarkYost
 
Presents a financial history of the National Football League.
 
The NFL is the most successful professional sport. The league's secret to success is sound business practices like revenue sharing and a salary cap. These policies have created parity on the field and in the boardroom. Because of the collective approach of the league, a small-town team like the Green Bay Packers has just as much chance of getting into the playoffs--and succeeding financially--as big-market teams in New York, Chicago, and San Francisco. But in 2006, a faction of entrepreneurial owners led by maverick Washington Redskins executive Dan Synder proposed changes to the league finance and revenue models that many fear will upset this near-perfect system. They are creating alternative revenue sources, such as stadium-naming rights, local sponsorships, radio and television deals, pre-game and post-game clubs. These owners are arguing that revenue they generate locally--outside of the normal NFL model--should be theirs to keep. Other owners worry this would dash the league's parity like Major League Baseball, where big-market teams like the New York Yankees flourish and small-market teams like the Milwaukee Brewers flounder.
 
This critical battle for the future of America's most popular sport has opened a wide rift between owners. "Tailgating, Sacks, and Salary Caps "offers an in-depth, behind-the-scenes look at the league and examines the maverick owners whose ideas could have lasting repercussions for the players, owners, coaches, and ultimately the fans.
 
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